PROJECT BACKGROUND

塔牌绍兴酒采用传统工艺一年一个周期，严格按照节气生产，三伏天精制自然培养的白药，农历八月踏制麦曲，立冬开始投料发酵，立春方开榨煎酒，利用寒冷的冬季酿出主阳暖身的绍兴酒。"意春”济生酒的专利配方是鸿草公司和南京中医药大学合作，五位博士通过对中医古籍中的经典方剂经过现代技术改良而成，由博士生导师、国务院特殊津贴专家、国家食药监局审评专家、江苏省名中医潘立群教授亲自顾问指导，与塔牌绍兴酒传统工艺是相映成辉的。这是一款属于年轻人的黄酒，此次项目为意春酒的市场推广做形象主视觉设计。

Tapai Shaoxing wine adopts a traditional process a year cycle, strictly in accordance with the solar terms of production, refined natural culture of Baiyao in the dog days, the lunar month of August to make wheat koji, the start of winter began to feed fermentation, the start of spring to open the press fried wine, the use of cold winter to brew the main Yang warm Shaoxing wine." Yichun "Jisheng wine patented formula is Hongcao company and Nanjing University of Chinese Medicine cooperation, five doctors through the traditional Chinese medicine books in the classic prescription through modern technology improvement, by doctoral supervisor, State Council special allowance experts, the State Food and Drug Administration review experts, Jiangsu Province famous Chinese medicine Professor Pan Liqun personally advisory guidance, and the brand of traditional Shaoxing wine is mirrored. This is a yellow wine belonging to young people. This project is the main visual design for the marketing of Italian spring wine.