Project Description

PROJECT BACKGROUND

国相酒产品包装设计

国相酿酒基地位于贵州省仁怀市茅台镇境内,国相旗下拥有国韵、国风、国香、国礼等系列产品。 2021年,正式成立“国相”品牌的运营机构——贵州相国酒业有限公司,2022年,推出全新产品外观,正式发布“国相”系列产品:国相(国韵酒)、国相(国香酒)、国相(国礼酒)。

国相酒的生产基地,座落于中国茅台镇美酒河畔7.5平方公里酱酒核心产区,与茅台酒厂隔河相望,共享同一地理、微生物环境和气候条件,共用富含矿物质和微量元素的赤水河之水。国相酒沿用大曲酱香白酒“12987”的古法制酒工艺和“三香定型”秘技,精选茅台本地优质小红缨子糯高粱和小麦精心酿造,完全用不同轮次、不同典型体和不同窖藏年份的酒体勾调而成,其配比科学、合理,香味丰富、协调,具有国相酒独特的风格和魅力。

Guocang Brewing base is located in Maotai Town, Renhuai City, Guizhou Province. Guocang has a series of products such as Guocang Charm, Guocang style, Guocang fragrance and national gift. In 2021, Guizhou Xiangguo Wine Co., LTD., products of "Guosang" were officially released: Guosang (Guosang Charm wine), Guosang (Guosang Fragrance wine) and Guosang (National gift wine).

The production base of Guocang Wine is located in the core production area of sauce wine, 7.5 square kilometers by the Wine River of Maotai Town, China. Facing Maotai Distillery, it shares the same geographical, microbial environment and climatic conditions, as well as the water of Chishui River, which is rich in minerals and trace elements. Wine using the phase daqu maotai-flavor liquor "12987" of the ancient law of wine technology and "three incense to finalize the design" secrets, well-selected maotai local small red ones waxy sorghum and wheat brewing carefully, unique style and charm.

SERVICE CONTENT

服务内容

包装策划/品牌设计/容器造型设计
系列产品包装设计

Packaging planning/Brand design/Container modeling design
Series product packaging design

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