PROJECT BACKGROUND

双沟紫陶坊系出名门，它是由江苏双沟酒业股份有限公司研发的一款新型亲民产品。它契合白酒市场”品质消费"的消费元素，贯穿了双沟贴近老百姓多做亲民酒的亲民理念，用诚意满满的味道成为老百姓餐桌上信任和喜欢的待客首选酒!双沟紫陶坊凭借白酒核心生态产区的地理位置、优质淮河深井地下水、汇天地精华的原粮、百年古法窖池的环境和资深酿造工艺等优势，不断对酒体品质升级，它在酒体中增加了30%的原浆量，价格却十分亲民。此次项目为其创建品牌形象与产品包装设计，分为”3-6-9"三个等级产品。

Shuanggou Zi Tao Fang is a famous door, which is a new product developed by Jiangsu Shuanggou Wine Co., LTD. It conforms to the consumption elements of "quality consumption" in the liquor market, and runs through the concept of being closer to the people and more friendly to the people. With sincerity and full taste, it has become the preferred wine for the people to trust and like at the table! Shuanggou Zitaofang relies on the geographical location of the core ecological producing area of baijiu, the high quality of Huaihe River groundwater, the raw grain of the essence of the world, the environment of the century-old cellar and the advanced brewing technology and other advantages to constantly upgrade the quality of the wine body. It increases the volume of the original pulp in the wine body by 30%, but the price is very close to the people. This project creates a brand image and product packaging design for its products, which are divided into three levels of "3-6-9".