PROJECT BACKGROUND

“长城雪茄”是中国最为悠久的国产雪茄品牌之一，创牌于20世纪50年代末期。“长城雪茄”作为川渝中烟的中高端雪茄品牌，以手工雪茄和手卷雪茄为主，立足于川渝中烟最优质的原料保障和世界领先的配方，秉承贡烟传统的雪茄卷制工艺，不仅提供多样化的产品选择，而且满足消费者顶级雪茄消费感受和品吸体验。为适应市场发展以及消费者的需求，“长城雪茄”需要推出新产品，此次针对系列产品而进行产品形象以及包装策划设计。

"Great Wall Cigar" is one of the oldest domestic cigar brands in China. It was founded in the late 1950s. "Great Wall Cigar" is a mid-to-high-end cigar brand of Chuanyu Zhongyan. It mainly focuses on handmade cigars and hand-rolled cigars. Provide diversified product choices, and satisfy consumers' top cigar consumption experience and taste experience. In order to adapt to market development and consumer demand, "Great Wall Cigar" needs to launch new products. This time, the product image and packaging planning and design are carried out for the series of products.