PROJECT BACKGROUND

枝江酒业起源于1817年“谦泰吉”古槽坊，经过200多年的创新变革和匠心传承，如今已发展为以白酒酿造为主，以包装彩印、保健酒制造、资源回收、饮料加工为辅的多行业配套发展的省委省政府重点支持的大型产业集群。"老酒、陈"是这款产品的主题，我们试图回到清末民初寻找这种怀旧的记忆，并目依据"老枝江，老朋友”的企业理念去诠释产品定位。“老枝江，老味道”。

Zhijiang Wine industry originated from "Qian Taiji" ancient trough in 1817. After more than 200 years of innovation and innovation and ingenuity inheritance, Zhijiang wine industry has developed into a large-scale industrial cluster supported by the provincial Party Committee and the provincial government with multi-industry supporting development, mainly liquor brewing, supplemented by packaging and color printing, health wine manufacturing, resource recovery and beverage processing. "Old wine, old wine" is the theme of this product, we try to go back to the late Qing Dynasty and the early Republic of China to find this kind of nostalgic memory, and according to the enterprise concept of "old Zhijiang, old friends" to interpret the product positioning. "Old Zhijiang, old taste".