PROJECT BACKGROUND

金悅軒餐飲集團是以創意經典粵式菜肴久負盛名的傳統粵菜餐飲集團，由于集團規模的壯大 ， 形成品牌自身獨有氣質，吸引了一定規模的消費者數量。因此展開了一些列品牌的延伸，節日慶典與金悅推薦等周邊産品的誕生。此次針對中秋節進行産品包裝策劃設計。

Jinyuexuan Catering Group is a traditional Cantonese catering group with a long-standing reputation for creative classic Cantonese cuisine. Due to the growth of the group, it has formed its own unique brand and has attracted a certain number of consumers. Therefore, a series of brand extensions were launched, and peripheral products such as festival celebrations and Jinyue recommendations were born. The product packaging planning and design for the Mid-Autumn Festival this time.