PROJECT BACKGROUND

辛选集团是一家头部电商主播企业和直播平台，旗下有辛选投资、辛选供应链、和祥贸易等子公司。辛选集团致力于建设“严选”供应链体系，坚持严选平价好物、创造品质生活的理念，通过直播电商营销方式，聚焦商品的极致性价比，旨在让新主流消费者能够用上高品质的平价商品。

此次项目为公司旗下PHYLICIA品牌创建晶透焕颜衡肤哑致精华液套盒产品包装策划与设计。

Xinxuan Group is a leading e-commerce anchor company and live broadcast platform. It has subsidiaries such as Xinxuan Investment, Xinxuan Supply Chain, and Hexiang Trading. Among them, Baga Media has signed many anchors, and the company's turnover in 2019 is as high as 500 100 million. Xinxuan Group is committed to building a "strict selection" supply chain system, adhering to the concept of carefully selecting cheap and good products and creating quality life. Through live e-commerce marketing methods, it focuses on the ultimate cost-effectiveness of products, aiming to enable new mainstream consumers to use high-quality products. Quality and affordable products.This project is the company's PHYLICIA brand to create the product packaging planning and design of the crystal translucent, rejuvenating, balancing, and dumb essence set.