PROJECT BACKGROUND

辛选集团旗下自营战略品牌，品牌主理人是快手平台头部主播赵梦澈，品牌产品包含彩妆，护肤，洗护等产品，此次项目为SHEMAO 奢貌护肤品牌创建系列产品包装设计。辛选集团是一家直播电商行业的龙头企业，由辛有志（网名辛巴）于2017年创立，目前已经发展成为一家集供应链管理、红人孵化、数字电商、教育培训为一体的综合性数字新零售企业。辛选集团致力于建设“严选”供应链体系，坚持严选平价好物、创造品质生活的理念，通过直播电商营销方式，聚焦商品的极致性价比，旨在让新主流消费者能够用上高品质的平价商品。

Xinxuan Group has its own strategic brand, and the brand manager is Zhao Mengche, the head anchor of the fast hand platform. The brand products include makeup, skin care, wash care and other products. This project creates a series of product packaging design for SHEMAO luxury skin care brand. Xinxuan Group is a leading enterprise in the live streaming e-commerce industry. Founded by Xin Youzhi (online name Simba) in 2017, Xinxuan Group has developed into a comprehensive digital new retail enterprise integrating supply chain management, celebrity incubation, digital e-commerce and education and training. Xinxuan Group is committed to building a "strict selection" supply chain system, adhering to the concept of strict selection of affordable goods and creating quality life, focusing on the ultimate cost performance of goods through live e-commerce marketing, aiming to enable new mainstream consumers to use high-quality affordable goods.