PROJECT BACKGROUND

江苏匠人酒业有限公司成立于2 0 1 7年江苏南京， 简称匠人酒， 旗下有两个品牌： 匠心时酿、匠心独酿。一瓶真正的好酒需要酿酒师的匠心倾注， 另一个无法替代的最好酿酒师就是时间； 这款产品， 存储长达1 0年， 所以在消费升级和白酒市场竞争环境的综合背景下， 需要这样一款匠心时酿的新品牌。受匠人酒业委托， 此次针对匠人酒业企业形象以及两款白酒产品而进行品牌包装策划设计。

Jiangsu Artisan Wine Co., Ltd. was established in Nanjing, Jiangsu Province in 2017, referred to as Artisan Wine. It has two brands under its umbrella: Ingenious Contemporary Brewing and Original Ingenious Brewing. A really good bottle of wine requires the ingenuity of the winemaker, and the other best winemaker that cannot be replaced is time; this product has been stored for 10 years, so under the comprehensive background of consumption upgrades and the competitive environment of the liquor market, Need such a new brand of craftsmanship. Entrusted by the artisan wine industry, this time, the brand packaging planning and design for the corporate image of the artisan wine industry and two liquor products are carried out.