PROJECT BACKGROUND

梵净山翠峰茶，贵州省印江土家族苗族自治县所产茶叶品种之一。因主产于该县境内武陵山脉主峰——梵净山而得名。产品原料采自梵净山800 —1300米海拔高度的福鼎大白茶群体品系茶园，产品具有“色泽嫩绿鲜润、匀整、洁净；清香持久，栗香显露；鲜醇爽口；汤色嫩绿、清澈； 芽叶完整细嫩、匀齐、嫩绿明亮”的特点，赢得业内专家一致好评和消费者喜爱。2005年获准地理标志产品保护。​项目为其升级产品提供系列包装形象设计。

Fanjingshan Cuifeng Tea is one of the tea varieties produced in Yinjiang Tujia and Miao Autonomous County of Guizhou Province. It is named after Mount Fanjing, the main peak of the Wuling Mountains in the county. The raw materials of the product are collected from the Fuding Dabai tea plantation at an altitude of 800-1300 meters above the Fanjing Mountain. The product has a "green color, smooth, uniform, clean; long-lasting fragrance, chestnut fragrance revealed; fresh and mellow and refreshing; the soup is green and clear; "The buds and leaves are intact, tender, uniform, green and bright", which have won unanimous praise from experts in the industry and the favorite of consumers. In 2005, it was approved to protect geographical indication products. ​The project provides a series of packaging image design for its upgraded products.