PROJECT BACKGROUND

辛选集团是一家头部电商主播企业和直播平台，旗下有辛选投资、辛选供应链、和祥贸易等子公司。辛选集团致力于建设“严选”供应链体系，坚持严选平价好物、创造品质生活的理念，通过直播电商营销方式，聚焦商品的极致性价比，旨在让新主流消费者能够用上高品质的平价商品。

此次项目为公司旗下PHYLICIA品牌创建赋颜御龄美肌套盒产品包装设计。

Xin Xuan Ji is a leading e-commerce anchor company and live broadcast platform. It has subsidiaries such as Xin Xuan Investment, Xin Xuan Supply Chain, and Hexiang Trading. Among them, Baga Media has signed many anchors. The company's turnover in 2019 is as high as 50 billion. . Xinxuan Group is committed to building a "strict selection" supply chain system, adhering to the concept of carefully selecting cheap and good products and creating quality life. Through live e-commerce marketing methods, it focuses on the ultimate cost-effectiveness of products, aiming to enable new mainstream consumers to use high-quality products. Quality and affordable products. This project provides the PHYLICIA brand with the packaging design of the skin-enhancing beauty package.