PROJECT BACKGROUND

辛选集团旗下自营战略品牌，此次项目为其精华液新品创建全新包装形象。辛选集团是一家直播电商行业的龙头企业，由辛有志（网名辛巴）于2017年创立，目前已经发展成为一家集供应链管理、红人孵化、数字电商、教育培训为一体的综合性数字新零售企业。辛选集团致力于建设“严选”供应链体系，坚持严选平价好物、创造品质生活的理念，通过直播电商营销方式，聚焦商品的极致性价比，旨在让新主流消费者能够用上高品质的平价商品。

Xinxuan Group's self-owned strategic brand, this project for its new essence to create a new packaging image. Xinxuan Group is a leading enterprise in the live streaming e-commerce industry. Founded by Xin Youzhi (online name Simba) in 2017, Xinxuan Group has developed into a comprehensive digital new retail enterprise integrating supply chain management, celebrity incubation, digital e-commerce and education and training. Xinxuan Group is committed to building a "strict selection" supply chain system, adhering to the concept of strict selection of affordable goods and creating quality life, focusing on the ultimate cost performance of goods through live e-commerce marketing, aiming to enable new mainstream consumers to use high-quality affordable goods.