PROJECT BACKGROUND

吉林敖东药业集团股份有限公司的前身是1957年成立的国营延边敦化鹿场，于1981年建立延边敖东制药厂，1993年3月经省体改委批准改制为吉林敖东药业集团股份有限公司。敖东药业已发展成为“资源共享、管理科学、持续发展”的集医药业、证券业、采矿业、公路建设业为一体的控股型集团上市公司。项目为敖东药业创建系列产品包装设计,以迎合更年轻的消费群体，提高品牌体验。

The predecessor of Jilin Aodong Pharmaceutical Group Co., Ltd. was the state-owned Yanbian Dunhua Deer Farm established in 1957. In 1981, Yanbian Aodong Pharmaceutical Factory was established. In March 1993, Jilin Aodong Pharmaceutical Group Co., Ltd. was restrucitated under the approval of the Provincial Commission for Economic Reform. Aodong Pharmaceutical has developed into a holding group listed company integrating the pharmaceutical industry, securities industry, mining industry and highway construction industry with "resource sharing, scientific management and sustainable development". The project created a series of product packaging designs for Aodong Pharmaceutical to cater to younger consumer groups and improve brand experience.