PROJECT BACKGROUND

风华老藤·澳艺山庄葡萄酒启航中华，江苏增力商贸发展有限公司携手澳大利亚天鹅酿酒集团，正式将澳洲原产地葡萄酒“风华老藤·澳艺山庄葡萄酒”引入中国。“澳艺山庄”葡萄酒，酿自澳大利亚南部近海流域，具有浓郁的大洋洲风味，为西拉和维欧尼两种高级珍贵品种葡萄的混酿。代表着世界高端葡萄酒品质，展示了澳洲葡萄酒深远的文化精神，每一滴葡萄酒，都是在南澳洲肥沃土壤上和灿烂阳光下培训出来的精品，“专为中国市场研发，以南澳洲葡萄老藤结出的葡萄精致酿造，适宜中国消费者口感。此次项目是为其设计全新的品牌及包装形象，系列产品以树龄命名“Y80”“Y50”“Y30”等。

Fenghua Laoteng·Aoyishanzhuang wine set sail for China, Jiangsu Zengli Commercial Development Co., Ltd. and Australia Swan Wine Group formally introduced the Australian origin wine "Fenghua Laoteng·Aoyishanzhuang Wine" into China. "Aoyishanzhuang" wine is produced in the coastal waters of southern Australia, with a strong Oceanian flavor. It is a blend of two high-class and precious varieties of Syrah and Viognier. It represents the quality of the world’s high-end wines and demonstrates the profound cultural spirit of Australian wines. Every drop of wine is a boutique trained on the fertile soil of South Australia and under the bright sunshine. The grapes produced are exquisitely brewed and are suitable for the taste of Chinese consumers. This project is to design a new brand and packaging image for them. The series of products are named "Y80", "Y50", "Y30" and so on.